Have you ever wondered what makes a person alluring? Such an attribute stems from understated beauty or subtle details. A luxury watch has similar qualities and, thus, elevates your style. It is the ultimate masterpiece of an outfit that reflects decorum, achievement and personal tastes. Owning any luxury timepiece is a worthwhile investment. Here are five tips to consider when buying luxury watches for men:

Where Your Watch With Pride?

(1) A luxury watch holds a good investment value. The four big names you should look for when entering the watch-investing game are Rolex, Audemars Piguet, Richard Mille and Patek Philippe. Such luxury items increase in value over time or hold their value (unlike a car that depreciates).

(2) Timeless quality adds value to any item. It is worth investing in classic chronograph or GMT (Greenwich Mean Time) watches, which are the benchmark for day-to-evening wear. Buy from a recognised retailer, and ensure that your watch comes with the necessary paperwork and receipt to validate its authenticity.

(3) Choose a piece that conveys sprezzatura, like a classic Rolex or Cartier. An understated item suggests effortless style.

(4) Purchase a fit-for-purpose model, such as stainless steel or titanium. Such models are long-lasting.

(5) Wear your luxury watch with pride. You have worked hard for it. Maintenance is critical, so keep your timepiece in its storage case. Also, ensure regular services.

Affordable Luxury Watches

The super-wealthy purchase watches with hefty price tags. Reportedly, Jay-Z owns a Richard Mille worth at least $2.2 million. On the other hand, the average price range of a mid-to-high-end luxury watch is £2,000–£3,000 for most consumers. Not everyone is super-rich, but you can look very stylish without the super expensive price tag. The following are five luxury watches that make for a more affordable investment:

(1) Gucci Skateboard-inspired grip watch. Priced at £1,400

(2) Rolex Oyster Perpetual yellow 36mm variant. Priced at £4,450

(3) Michael Kors “Oversized Gage Black-Tone And Woven” effort. Priced at £219

(4) Paul Smith Black Leather Chronograph. Priced at £269

(5) Thomas Sabo Rebel At Heart Chronograph. Priced at £498

Super Luxury Watches

For your security and that of your children, invest in timeless commodities when you’re in a solid financial position. To work hard in vain is a fool’s game. Instead, work towards building a safety net around yourself to guarantee future financial security. Reportedly, high-net-worth individuals are still buying watches during the pandemic. Work hard, be smart and invest well. Here are five super-luxury watches for the super-wealthy:

(1) Audemars Piguet Flyback Chronograph. Priced at £51,800

(2) Patek Phillippe 40mm Steel-Case Automatic Watch. Priced at £21,710

(3) Piaget. Priced on application

(4) Chanel J12 X-Ray with Sapphire Crystal. Priced at £485,000

(5) Jaeger-Lecoultre 16-Piece limited Edition. Priced at £310,000

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