Natalie is a recipient of the Diamond Special Recognition Award for her work in Women and Youth Empowerment through fashion and is based in London. She has made a name for herself as a luxury personal shopper, personal stylist, and contributing fashion editor. In 2017, she launched her blog, Style Icon Collective, to showcase her creative talents and support fashion, lifestyle, and beauty brands. Natalie's fashion journey began at Harrods and Browns Boutique in London, where she worked as a fashion consultant. In 2004, she advanced her career as a personal shopper at Selfridges and founded Style Icon Ltd, a personal shopping company, in 2005. This venture allowed her to travel the world with private clients, engage in red-carpet styling, mentor students, and speak at events such as London Fashion Week, Clothes Show Live, and British Airways corporate gatherings. Her ultimate goal is to inspire, motivate, and educate people around the globe through her creative platforms. Natalie holds a BA (Honours) degree in Social Policy and Politics, a PGCE, and a certification in creative writing from Central St Martins.