In the fast-paced world of fashion, contemporary fashion brands are becoming more directional and perhaps a little too trend-focused. Occasion wear specialists Goddiva, of whom I have been an avid fan for some time, take us back to basics with their traditional designs that are suitable for those who appreciate style with understated sex appeal. Their latest collaboration with Made in Chelsea star Stephanie Pratt pays homage to the sensuality of glamorous fashion in its simplest form. Halter-neck styles and thigh-high slits provide a dose of classic trends with a quirky twist reflected in the name of the collection ‘French Kiss.’ The colour palette showcases hues of pastel blue, pink, and nude not to mention a striking animal print for those who like to ‘live on the wild side.’ As I own a few Goddiva dresses myself, I find they are ideal for any special occasion. I tend to pay particular attention to the finish of a garment and fabric composition hence why I frequent Goddiva’s online store. Their dresses are comfortable and of good quality at such affordable prices overall. Luckily, Stephanie’s 40-piece SS17 collection is due for release on 1st March 2017. The countdown will soon begin until you seduce your man with the ultimate ‘French Kiss.’

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I had a brief chat with Stephanie during the evening. She looked stunning in a nude, floor-length gown which I anticipate will be a red carpet hit (from a stylist’s point of view). I asked Stephanie what she wanted to achieve from her collaboration with Goddiva to which she replied: “I had complete control over the creative direction.” I learned that Stephanie’s educational background is in design, and her growing interest in fashion stemmed from Parisian style and culture having spent a considerable amount of time in the City of Paris. Subsequently, this influenced her creative vision for Goddiva’s SS17 range which has a fresh, youthful look about it. To that end, the synergy between Stephanie Pratt and Goddiva is transparent through their creative partnership bringing together the brand’s ethos of catering for “fashion conscious and savvy individuals with a level of class and sophistication” and women like Stephanie Pratt with an “aspirational lifestyle.”

Written by @Styleiconnat | The Lifestyle Collective – “A Unique Expression of A Creative Power” | Images by Stephen Coke – Rex Features | The French Kiss Collection, exclusively to buy at www.goddiva.co.uk